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Economy4:21 PM ET

McDonald’s pushes AI tools that suggest Big Mac prices based on ‘customer willingness to pay’

Franchisees said the algorithm has widened the gap between prices on identical items at various restaurants within the same neighborhoods, according to a report.

Republican Ledger staff · 4:21 PM ET

McDonald’s pushes AI tools that suggest Big Mac prices based on ‘customer willingness to pay’
The Republican Ledger

Our newsroom is writing this report…

Franchisees said the algorithm has widened the gap between prices on identical items at various restaurants within the same neighborhoods, according to a report.

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